
Greg Kihlström on AI, Agility, and the Future of Marketing Systems
Greg Kihlström discusses AI-driven marketing transformation, agile brands, customer experience, operational coherence, and the evolving role of marketing leadership.

Blackmores Group promotes Theresa Scollon to Group Head of Digital as organizations continue investing in digital growth, customer engagement, and transformation strategies.

Anchorage Digital appoints Rahil Bhagat as Marketing Director, APAC to strengthen institutional digital asset and blockchain infrastructure engagement across the region.

Microsoft appoints Julie Michael Ferguson as Director of AdTech Strategy & Operations to help drive innovation across advertising technology, measurement, governance, and campaign operations.

LTM announces plans to acquire Randstad’s Technology and Consulting Services business in Europe and Australia to strengthen AI, cybersecurity, and digital engineering capabilities.

Sendoso has acquired Merch.com to strengthen its end-to-end gifting, merchandise, and fulfillment ecosystem for B2B engagement and revenue teams.

6sense and Turtl are partnering to help marketers connect buyer intent data with personalized content journeys that improve engagement and pipeline conversion.

Dentsu is integrating Merkle’s ANZ operations into its core business while divesting its Salesforce implementation practice as part of a broader simplification strategy.

Zenith India has reportedly won the L’Oréal India media account, strengthening its position in the beauty and consumer marketing sector.

Ogilvy India and Google have launched a bespoke AI Creative Studio designed to enhance creative workflows, accelerate content production, and enable scalable AI-driven storytelling.