
Adobe acquires Indian AI startup Rilo to expand AI-powered marketing automation
Adobe has acquired Indian AI startup Rilo in a deal involving its technology and team, strengthening Adobe’s push into agentic AI and marketing workflow automation.
Explore the latest mergers and acquisitions in AI, including insights, trends, and key updates shaping the industry.

Adobe has acquired Indian AI startup Rilo in a deal involving its technology and team, strengthening Adobe’s push into agentic AI and marketing workflow automation.

Nvidia has reportedly agreed to acquire Hugging Face for $12.9 billion, strengthening its position in open-source AI models, developer tools and AI infrastructure.

Dynatrace has agreed to acquire Arize AI, strengthening its AI observability capabilities as enterprises accelerate the deployment of AI applications and agents.

Monetate has acquired Simon AI, combining AI-powered customer data and personalization capabilities to help brands deliver more intelligent marketing and customer experiences.

Cyera has acquired Oasis Security in a reported $1 billion deal, combining data security with identity security to strengthen enterprise AI security capabilities.

Notion has acquired AI search startup ZeroEntropy, integrating its team and retrieval technology to strengthen enterprise AI search and knowledge management capabilities.

Netflix has completed the approximately $587 million cash acquisition of AI startup InterPositive, expanding its artificial intelligence capabilities and technical talent.

CrowdStrike will acquire the intellectual property of XM Cyber and expand its partnership with Schwarz Digits to deliver AI-powered sovereign cybersecurity through the Falcon platform across Europe.

Infoblox has announced the acquisition of Kentik, adding network observability capabilities to strengthen AI-driven networking, DNS, DDI, and security solutions.

AirTies has signed a definitive agreement to acquire Aprecomm, expanding its AI-powered connectivity solutions and accelerating growth across emerging broadband markets.

SAP has completed its acquisition of Dremio, strengthening its Business Data Cloud with open lakehouse capabilities to accelerate enterprise AI, analytics, and unified data management.

Korn Ferry has signed a definitive agreement to acquire AMS for approximately £850 million, expanding its global talent consulting, recruitment, and workforce solutions capabilities.