Explore the latest industry news in AI, including insights, trends, and key updates shaping the industry.
Dentsu is integrating Merkle’s ANZ operations into its core business while divesting its Salesforce implementation practice as part of a broader simplification strategy.
Zenith India has reportedly won the L’Oréal India media account, strengthening its position in the beauty and consumer marketing sector.
Ogilvy India and Google have launched a bespoke AI Creative Studio designed to enhance creative workflows, accelerate content production, and enable scalable AI-driven storytelling.
Transmission has earned LinkedIn Ads Certified Agency status, highlighting its expertise across LinkedIn advertising strategy, measurement, audience targeting, and creative execution.
YES has joined the DAWN network of independent agencies, strengthening its international collaboration capabilities across communications and strategic marketing services.
Dentsu has consolidated its Australian media operations, retiring Carat and iProspect brands as it moves to a unified agency model focused on simplicity and accountability.
HEINEKEN has selected new global marketing agency partners to strengthen creative, media, and integrated marketing capabilities worldwide.
WPP shareholders approve Cindy Rose’s revised compensation package as the company advances its AI-driven restructuring and long-term growth strategy.
Netflix India appoints Omnicom Media Group’s Initiative as its media agency partner following a competitive pitch process focused on audience growth and performance marketing.
Onsite! Media introduces a new platform featuring a live cultural dashboard, creator collaboration wall, and AI-powered founder interface.
Wavemaker continues its 15-year partnership with Red Bull India, handling integrated media strategy, planning, and buying across platforms.
Dentsu India and IWMBuzz Media announce a multi-year alliance covering OTT Awards and a research report on India’s digital entertainment ecosystem.