Product marketing leader Andrea Saez explains why AI-generated content sounds increasingly similar and how better prompts, RAG, specificity and point of view can improve AI writing.
Maki Mizuno reflects on a conversation with former APU President Haruhiko Deguchi that transformed a long-held ambition into a mission to connect Japan with the world.
AI is transforming content marketing, but the rise of AI slop raises a bigger MarTech question: are marketers using AI to amplify human thinking or replace it?
Asia's largest B2B marketing conference returns to Singapore, bringing together 350+ CMOs and marketing leaders for two days of insights on AI, demand generation, revenue growth, leadership, brand strategy and modern B2B marketing.
MarketingProfs B2B Forum 2026 brings together B2B marketing professionals to explore demand generation, ABM, content marketing, customer engagement, AI, and revenue growth strategies from November 2-4, 2026, in Boston.
Content Marketing World 2026 brings together marketing and content leaders from around the globe to explore content strategy, storytelling, AI, customer engagement, and brand growth from October 5-7, 2026, in Denver, Colorado.
Karan Raj Teluja joins Publicis Sapient as Senior Director, bringing financial services and transformation experience to the company's leadership team.
Kohl’s promotes Arianne Parisi to Chief Customer Officer, bringing marketing and digital together across brand, loyalty, media and digital commerce.
Mastercard promotes Swapna Rege to Head of FI Sales for Corporate Payments across MENA and Eastern Europe following her leadership of Corporate Products across EEMEA.
Seismic has completed its merger with Highspot, combining AI, content governance and performance insights to serve 2,500 customers and 3.5 million users.
Informa TechTarget and The Sherpa Group have introduced Partner Demand Assurance, a joint solution designed to optimize partner marketing investments and drive measurable channel growth.
Zoom will acquire Common Room to expand its AI Revenue Platform with buyer intelligence, combining customer conversations, buying signals, and AI agents to power modern go-to-market teams.
LTM has opened a new CME Studio in Pune, built on its BlueVerse ecosystem, to showcase AI-powered and industry-specific solutions across media, content, advertising, streaming and gaming.
Publicis Groupe has secured adidas' China media account, taking responsibility for media planning and buying in one of the brand's most strategically important markets.
DemandScience and ZoomInfo have partnered to combine market intelligence, verified buyer intent, and campaign execution, enabling B2B marketers to accelerate pipeline generation.
