Explore the latest mergers and acquisitions in MARTECH, including insights, trends, and key updates shaping the industry.
Zoom will acquire Common Room to expand its AI Revenue Platform with buyer intelligence, combining customer conversations, buying signals, and AI agents to power modern go-to-market teams.
HubSpot has acquired Warmly to strengthen its AI-powered go-to-market platform, combining AI agents with Smart CRM and Data Hub to accelerate sales and marketing innovation.
Tech Mahindra has partnered with Perplexity to deploy Enterprise Pro across its sales organization, enhancing AI-powered customer engagement, sales intelligence, and business transformation.
EXL announces the acquisition of iMerit for up to $310 million, expanding its enterprise AI capabilities through foundation model expertise, model evaluation, and reinforcement learning technologies.
MoEngage acquires Aampe, enhancing its AI-driven customer engagement platform with autonomous experimentation, optimization, and personalization capabilities.
Yes& acquires Modo Modo, enhancing its B2B marketing expertise, Atlanta presence, and integrated marketing capabilities across key industry sectors.
CLIQ has acquired The Stack World, bringing its thriving women-focused community into Europe's fastest-growing community app to expand networking, events, and real-world engagement.
BlueConic has acquired Blueshift, combining customer data and decision intelligence technologies to help organizations build AI-driven customer engagement and decisioning capabilities.
xpln.ai and WPP Media France have strengthened their strategic partnership by integrating attention data into campaign optimization, media planning, and marketing measurement platforms.
Fox Corporation will acquire Roku, combining premium content, advertising capabilities, and connected TV technology to strengthen its position in the streaming and digital media market.
Seedtag and xpln.ai deepen their strategic partnership to help brands and agencies leverage attention-based measurement, improve campaign performance, and gain deeper visibility into advertising effectiveness.
Infosys and Handelsblatt Media Group have unveiled Editorial Link Intelligence (ELI), an AI-powered editorial recommendation engine designed to improve storytelling, editorial efficiency, and reader engagement.