Explore the latest mergers and acquisitions in MARTECH, including insights, trends, and key updates shaping the industry.
Fox Corporation will acquire Roku, combining premium content, advertising capabilities, and connected TV technology to strengthen its position in the streaming and digital media market.
Seedtag and xpln.ai deepen their strategic partnership to help brands and agencies leverage attention-based measurement, improve campaign performance, and gain deeper visibility into advertising effectiveness.
Infosys and Handelsblatt Media Group have unveiled Editorial Link Intelligence (ELI), an AI-powered editorial recommendation engine designed to improve storytelling, editorial efficiency, and reader engagement.
Coupa acquires Tonkean to strengthen AI-native orchestration, autonomous spend management, and enterprise procurement workflow automation capabilities.
Wiz announces integration with Anthropic’s Claude Compliance API to provide enterprise AI visibility, governance, and security monitoring capabilities.
Driven Tech is acquiring TekBay LLC and ADEX International to strengthen its Applied Intelligence platform and enterprise AI transformation capabilities.
Zscaler is acquiring Symmetry Systems to expand AI data security, governance, and Zero Trust capabilities for enterprise AI and agentic workflows.
Exadel has acquired UK-based consultancy Tangent to strengthen its AI-powered digital experience, MarTech, and enterprise transformation capabilities.
Eli Lilly has acquired Engage Bio to expand its non-viral DNA delivery platform and accelerate innovation in next-generation genetic medicines.
Hitachi and Anthropic have entered a strategic partnership to accelerate Lumada 3.0 and deploy frontier AI across enterprise infrastructure, operations, and industrial systems globally.
NTT DATA has announced plans to acquire WinWire to strengthen enterprise AI capabilities, expand Microsoft cloud expertise, and accelerate AI-driven digital transformation globally.
Coupa has acquired Rossum to expand intelligent document processing and agentic AI capabilities across procurement, invoicing, and autonomous spend management workflows.