MarTech Platforms & Strategy
Cindy Heiser on Communicating Trust in the New Advertising Economy
Cindy Heiser of Ogury discusses communications, AI, AdTech, audience intelligence, privacy, proof, trust and the future of advertising.
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Leader Interviews
Explore the latest leader interviews in MARTECH, including insights, trends, and key updates shaping the industry.
Leader Interviews Articles
MarTech Platforms & StrategyErnesto Ortega on Demand Generation, Marketing Operations and the Future of Growth
Ernesto Ortega of Malt discusses demand generation, marketing operations, ABM, attribution, AI, business impact and the future of scalable growth.
MarTech Platforms & StrategyElsa Trang on AI, Attention and the Future of Media Measurement
Elsa Trang of xpln.ai discusses AI, attention measurement, media effectiveness, privacy, creative optimization and the future of digital advertising in APAC.
MarTech Platforms & StrategyBart Fanelli on Skills, AI, Capability and the Future of Workforce Readiness
Bart Fanelli of Skillibrium discusses workforce capability, AI readiness, skills development, leadership, revenue performance and the future of work.
MarTech Platforms & StrategyEric Buckley, Co-Founder & CEO of LeadSpot, on AI discoverability, LLM visibility and the future of content
Eric Buckley of LeadSpot discusses AI discoverability, LLM visibility, content syndication, SEO, AI search and how marketers can adapt to the AI-first web.
Data & Customer PlatformsJeff Nicolson on Data, AI, Intelligence and Better Business Decisions
Jeff Nicolson of Meltwater discusses data intelligence, AI visibility, unified intelligence, business impact and the future of marketing and communications.
Content & Customer ExperienceLouisa Haynes on Executive Experience, AI, Human Connection and Customer Relationships
Louisa Haynes of ServiceNow discusses executive experience, AI, human connection, customer relationships, personalization and the future of enterprise engagement.
MarTech Platforms & StrategyPalmer Houchins on AI-driven discovery, trusted customer intelligence, modern B2B marketing, and the future of go-to-market.
G2 VP of Marketing Palmer Houchins explores AI-driven buying, customer trust, marketing leadership, revenue-centric teams, and the future of B2B go-to-market.
MarTech Platforms & StrategyChris Doore on Partnerships, Revenue Growth and the Future of Ecosystem-Led GTM
Chris Doore, Head of Partnerships at Salesmsg, discusses ecosystem-led growth, AI, partner strategy, attribution, GTM and building scalable partnerships.
MarTech Platforms & StrategyKim Tremblay on AI, Partner Strategy, Ecosystem Growth and the Future of B2B GTM
Kim Tremblay of Demandbase discusses partner ecosystems, AI, channel strategy, partner enablement, ABM, B2B growth and the future of ecosystem-led GTM.
Advertising & Performance MarketingRio Longacre on AI, Advertising, AdTech and the Changing Future of Marketing and Media
Rio Longacre discusses AI, advertising, AdTech, agentic media trading, marketing leadership, organizational change and the future of media.
MarTech Platforms & StrategyStephen Bates on AI, Data Intelligence and Building the Next Generation of Go-to-Market Strategy
Stephen Bates, Founder of Cabot Insights, discusses AI, data intelligence, buying signals, proprietary data and building smarter go-to-market systems.