Explore the latest expert articles in MARTECH, including insights, trends, and key updates shaping the industry.
Patricia (Dubbe) Kendall of Iterable explores why Gen Z travel is increasingly about transformation, experiences and value rather than destinations alone.
Product marketing leader Andrea Saez explains why AI-generated content sounds increasingly similar and how better prompts, RAG, specificity and point of view can improve AI writing.
Maki Mizuno reflects on a conversation with former APU President Haruhiko Deguchi that transformed a long-held ambition into a mission to connect Japan with the world.
AI is transforming content marketing, but the rise of AI slop raises a bigger MarTech question: are marketers using AI to amplify human thinking or replace it?
Explore how the Google for Developers Tokyo × TapNow AI Hackathon is advancing AI innovation in Japan. Reported by Maki Mizuno, Japan Editorial Partner at KARV Tech Insider.
.jpg&w=3840&q=75)
Discover how AI is transforming Account-Based Marketing through predictive insights, smarter targeting, personalization at scale, and improved sales and marketing alignment.