Yes& Acquires Modo Modo, Expanding B2B Marketing Expertise and Atlanta Presence

Yes& has announced the acquisition of Modo Modo, an Atlanta-based B2B marketing agency known for its expertise across healthcare, fintech, manufacturing, energy, and technology sectors. The acquisition strengthens Yes&'s capabilities in B2B branding, strategic marketing, sales enablement, and omnichannel media while expanding its presence in the Atlanta market.

Founded in 2007 by Moira Vetter, Modo Modo has built a strong reputation for helping organizations communicate complex value propositions, drive growth, and navigate highly regulated industries. The agency has earned more than 365 industry awards and has been recognized among the fastest-growing women-owned businesses in the United States.

The acquisition marks Yes&'s third strategic B2B-focused acquisition in the past 18 months, following the additions of Beacon Digital Marketing and Symmetri Marketing Group. The move aligns with the company's broader strategy of expanding its integrated marketing, digital experience, and growth capabilities for enterprise clients.

As part of the transaction, Moira Vetter, Founder and CEO of Modo Modo, will lead growth initiatives across the B2B segment within Yes&, helping strengthen the combined organization's ability to support clients operating in increasingly complex and competitive markets. Company leadership noted that the acquisition enhances Yes&'s ability to deliver strategic marketing solutions across healthcare, manufacturing, fintech, and enterprise sectors.

The acquisition also builds on Yes&'s continued investment in Atlanta, where it has expanded through acquisitions including Metaleap Creative and other strategic agency investments. Together, these moves reinforce the company's commitment to building a stronger creative, strategic, and B2B marketing presence across the Southeastern United States.

As organizations increasingly seek partners capable of combining brand strategy, demand generation, content, digital experiences, and sales enablement, the acquisition positions Yes& to capitalize on growing demand for integrated B2B marketing services.

Strategic Significance

The acquisition strengthens Yes& in several key areas:

• Expanded B2B marketing and branding expertise
• Enhanced sales enablement and demand generation capabilities
• Increased presence in Atlanta and the Southeastern U.S.
• Deeper industry specialization across healthcare, fintech, manufacturing, energy, and technology
• Greater ability to serve complex enterprise organizations through integrated marketing solutions

About Yes&

Yes& is an independent, fully integrated marketing and creative agency serving clients across commercial, education, nonprofit, B2B, B2G, and government sectors. The agency delivers strategy, research, creative, content, media, digital, social media, event, and communications services. Headquartered in the Washington, D.C. region, Yes& has expanded nationally through strategic acquisitions and organic growth, establishing a growing presence in key markets including Atlanta and Chicago.

About Modo Modo

Modo Modo is an Atlanta-based B2B marketing agency founded in 2007. The firm specializes in branding, strategic marketing, content development, sales enablement, media planning, and demand generation for organizations operating in complex industries. Its client portfolio spans healthcare, fintech, manufacturing, technology, and professional services, helping businesses simplify complex offerings and accelerate growth.

Source & Credits: Yes& Acquisition Announcement