Explore the latest industry news in AI, including insights, trends, and key updates shaping the industry.
Dentsu has consolidated its Australian media operations, retiring Carat and iProspect brands as it moves to a unified agency model focused on simplicity and accountability.
HEINEKEN has selected new global marketing agency partners to strengthen creative, media, and integrated marketing capabilities worldwide.
WPP shareholders approve Cindy Rose’s revised compensation package as the company advances its AI-driven restructuring and long-term growth strategy.
Netflix India appoints Omnicom Media Group’s Initiative as its media agency partner following a competitive pitch process focused on audience growth and performance marketing.
Onsite! Media introduces a new platform featuring a live cultural dashboard, creator collaboration wall, and AI-powered founder interface.
Wavemaker continues its 15-year partnership with Red Bull India, handling integrated media strategy, planning, and buying across platforms.
Dentsu India and IWMBuzz Media announce a multi-year alliance covering OTT Awards and a research report on India’s digital entertainment ecosystem.
WPP consolidates its India creative operations under a single leadership model, aligning agencies to deliver integrated, AI-driven marketing solutions.
WPP and Adobe expand their partnership to integrate AI-driven workflows, enabling brands to unify content, media, and customer experience at scale.
WPP integrates Google Earth AI into its Open platform, enabling brands to connect digital behavior with physical-world data for hyper-local marketing.
Publicis forecasts continued outperformance driven by AI and data investments, signaling a shift from traditional advertising to tech-led services.
IBM appoints Omnicom as its global media agency, ending long-term partnerships with WPP and Ogilvy as it strengthens its AI-led marketing strategy.