Tag Appoints Jack O'Neill as Head of Digital Experience & Strategy, JAPAC

Tag has appointed Jack O'Neill as Head of Digital Experience & Strategy, JAPAC, strengthening its regional leadership team as organizations across Asia Pacific and Japan continue to invest in digital transformation and customer experience initiatives.

The appointment comes at a time when brands are increasingly focused on creating seamless, personalized, and data-driven experiences across digital channels. As customer expectations evolve and digital engagement becomes a key competitive differentiator, businesses are seeking stronger strategic leadership to align technology, creativity, and customer experience objectives.

Jack joins Tag with experience spanning digital marketing, customer engagement, and strategic transformation initiatives. Throughout his career, he has worked with organizations to improve digital performance, strengthen customer connections, and develop strategies that support business growth in increasingly complex digital environments.

In announcing the move, Jack expressed enthusiasm about joining Tag and taking on the opportunity to lead digital experience and strategy initiatives across the JAPAC region. His appointment reflects the company's continued investment in helping clients navigate changing customer behaviors and evolving digital ecosystems.

As Head of Digital Experience & Strategy, JAPAC, Jack will be responsible for guiding regional digital strategy, enhancing customer experience capabilities, and helping clients leverage technology and data to drive engagement and business outcomes. His role will focus on supporting growth opportunities while delivering innovative solutions that meet the needs of modern consumers.

The appointment reflects a broader industry trend as organizations place greater emphasis on digital experience leadership to remain competitive in rapidly changing markets. Companies are increasingly integrating strategy, technology, and customer experience functions to create more meaningful and measurable interactions across the customer journey.

With his background in digital strategy and customer engagement, Jack is well-positioned to help Tag strengthen its presence across the JAPAC region and support clients in delivering impactful digital experiences.

About Tag

Tag is a global marketing and creative production partner that helps brands streamline content creation, marketing operations, and customer experience delivery. Combining technology, strategy, creative services, and production expertise, the company supports organizations in delivering consistent and effective brand experiences across channels and markets.