CXO MovesLeadership & Strategy
Patrick Ta Beauty appoints Angela Simpson as Chief Marketing Officer
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Patrick Ta Beauty has appointed Angela Simpson as Chief Marketing Officer, bringing an experienced beauty marketing executive into its leadership team as the brand pursues further growth and international expansion. The appointment was reported on 22 October 2026 and is effective immediately.
Angela joins from Haus Labs by Lady Gaga, where she served as CMO from April 2025. Before that, she spent nine years in leadership roles at NARS, including two years as Senior Vice President of Marketing. Her career also includes experience with Sephora, L’Oréal and Amorepacific, giving her a background across prestige beauty, consumer marketing, retail and brand development.
Bringing deep beauty marketing experience
Angela brings more than two decades of marketing experience across beauty and consumer categories. Her background spans brand strategy, product launches, media, retail marketing, e-commerce and digital initiatives.
Her experience across established beauty businesses and a newer, celebrity-founded brand positions her to bring together brand building, consumer engagement and commercial growth at Patrick Ta Beauty.
Building an enduring beauty brand
Founded in 2019 by makeup artist Patrick Ta alongside co-founders Rima Minasyan and Avo Minasyan, Patrick Ta Beauty has built its identity around professional artistry, high-impact makeup and a glamorous aesthetic. The brand has developed a strong retail presence, including at Sephora, while expanding into additional international markets.
Angela has highlighted the brand’s founder story and market relevance as key attractions, emphasising her interest in building lasting consumer awareness and giving customers reasons to return. Her appointment comes as the company looks to build on its momentum and strengthen its position as a global beauty brand.
Connecting brand awareness with long-term growth
For beauty brands competing in a crowded market, marketing leadership increasingly requires a balance between cultural relevance, product storytelling, retail visibility and lasting customer relationships.
Angela’s experience across NARS and Haus Labs brings perspective from both established prestige beauty and a founder-led brand. At Patrick Ta Beauty, her challenge will be to translate that experience into continued brand growth while preserving the distinctive artistry and identity that have helped the company stand out.
About Patrick Ta Beauty
Patrick Ta Beauty is a cosmetics brand founded in 2019 by celebrity makeup artist Patrick Ta, alongside product specialist Rima Minasyan and entrepreneur Avo Minasyan. The brand focuses on makeup products inspired by professional artistry and aims to help consumers build confidence through beauty.