Kyndryl appoints Mónica de la Maza as Chief Marketing Officer for Spain

Kyndryl has appointed Mónica de la Maza as Chief Marketing Officer for Spain, placing customer relationships, talent development and strategic partnerships at the centre of her marketing agenda.

Announcing the move, Mónica described the appointment as a new stage focused on turning ideas into action and helping businesses and their customers progress in a rapidly changing technology landscape.

Connecting marketing with customer growth

In her new role, Mónica aims to strengthen Kyndryl’s relationships with customers and support shared growth. She also highlighted the importance of building alliances across the company’s wider ecosystem, reflecting the role partnerships can play in delivering technology services and creating value for customers.

Her priorities point to a marketing approach that extends beyond communications and brand visibility, connecting customer engagement with business development and long-term relationships.

Leading through curiosity and action

Mónica emphasised curiosity, creativity and execution as guiding principles for her leadership. She described her ambition to explore new perspectives, draw inspiration from different disciplines and translate ideas into tangible outcomes.

She also highlighted developing her team’s talent as a key priority, recognising the contribution of people and collaboration in helping organisations respond to change.

Building on Kyndryl Spain’s marketing leadership

Mónica thanked Enrique Cortés, David Soto Abanades and Maria Bartolome Winans for their trust. She also acknowledged César Romera, the new Vice President of Marketing for Kyndryl’s European Principal Markets, describing her move into the Spain leadership role as taking forward the work he had led.

Her appointment comes as businesses navigate an evolving technology landscape and look for ways to align marketing, customer engagement and partnerships with wider growth objectives.

For Mónica, the next chapter begins with an emphasis on curiosity, collaboration and action, with the goal of helping Kyndryl Spain and its customers move towards new possibilities.

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About Kyndryl

Kyndryl is a global technology services company that designs, builds, manages and modernises mission-critical information technology systems for organisations. Its services span areas including cloud, cybersecurity, data and artificial intelligence, digital workplace and core enterprise infrastructure.

Source: Mónica de la Maza’s LinkedIn announcement.