OMD EMEA Elevates Ellie Howell to Executive Director, Planning

OMD EMEA has elevated Ellie Howell to Executive Director, Planning, expanding her leadership responsibilities as she takes on regional planning for Beiersdorf's Derma and Healthcare brands across 34 European markets.

Sharing the news on LinkedIn, Ellie reflected on a successful year leading planning for NIVEA across Northern Europe, describing the promotion as an exciting opportunity to build on that momentum while taking on a broader regional role.

Expanding Regional Planning Leadership

As Executive Director, Planning, Ellie will serve as the Regional Planning Lead for Beiersdorf's Derma and Healthcare portfolio, overseeing media planning strategy across multiple European markets.

Her expanded role builds on the work she delivered over the past year, where she collaborated with teams across OMD EMEA and Beiersdorf to develop integrated media strategies for NIVEA's portfolio.

The promotion reflects OMD EMEA's confidence in her ability to lead larger regional programmes and deliver strategic planning across diverse markets.

Building on a Successful Year

Reflecting on the past year, Ellie highlighted a number of campaigns that showcased innovative media planning, including podcast activations for NIVEA Lip and NIVEA Soft, Twitch campaigns for NIVEA Men, cinema advertising for NIVEA Sun Kids, large-scale out-of-home activations during the London Marathon, city-wide bus campaigns for NIVEA Daily Essentials, and print campaigns designed to reach underrepresented audiences for Q10 Mature.

She also thanked her colleagues and clients at OMD EMEA and Beiersdorf for their collaboration, trust, and support throughout the journey.

Looking Ahead

As brands continue looking for more integrated, data-driven, and creative media strategies across international markets, experienced planning leaders are becoming increasingly important.

With Ellie stepping into the role of Executive Director, Planning, OMD EMEA continues strengthening its regional leadership to support major global clients and deliver impactful media planning across Europe.

About OMD

OMD is a global media agency network providing media planning, buying, strategy, data, and performance marketing services. Part of Omnicom Media Group, OMD works with leading global brands to deliver integrated marketing solutions across traditional, digital, and emerging media channels.