FunnelFuel Appoints Tim Pedersen as Senior Account Director

FunnelFuel has appointed Tim Pedersen as Senior Account Director, expanding its commercial leadership team as the company continues helping enterprise marketers modernise B2B advertising through account-based intelligence.

Announcing the move on LinkedIn, Tim shared his enthusiasm for joining FunnelFuel, highlighting the company's approach to rebuilding B2B advertising around how enterprise buying decisions are actually made rather than adapting consumer advertising models.

Supporting Enterprise Customer Growth

As Senior Account Director, Tim will work closely with enterprise customers to help them maximise the value of FunnelFuel's account-based advertising platform, supporting business growth, customer engagement, and strategic partnerships.

His appointment comes as B2B marketers increasingly look for measurable ways to connect marketing investment with pipeline generation and revenue outcomes.

Driving the Next Generation of B2B Advertising

FunnelFuel has developed an account-based advertising platform powered by its proprietary Account Graph, connecting more than 74 million companies and mapping buying committees across multiple devices and channels.

The platform enables organisations to activate campaigns across display, connected TV (CTV), native, video, audio, and digital out-of-home (DOOH), while providing account-level intelligence designed to improve targeting and campaign performance.

Tim said the company's focus on combining robust data infrastructure with measurable return on investment was a key factor behind his decision to join the business.

Looking Ahead

As enterprise buying journeys become more complex, account-based marketing and advertising continue to play an increasingly important role in helping organisations engage the right decision-makers across multiple touchpoints.

With Tim joining the commercial team, FunnelFuel is further strengthening its customer-facing leadership as it continues expanding its platform and supporting enterprise marketers with data-driven B2B advertising solutions.

About FunnelFuel

FunnelFuel is a B2B advertising technology company that helps enterprise organisations execute account-based advertising campaigns using account-level intelligence and proprietary data infrastructure. Its platform enables marketers to identify buying committees, activate campaigns across multiple digital channels, and measure business outcomes tied to pipeline and revenue growth.