Frank Lee Joins MNTN to Lead Agency Partnerships and Accelerate CTV Growth

MNTN has appointed Frank Lee as Senior Vice President, Agency Partnerships, strengthening its executive leadership as the company continues to expand its presence in the rapidly evolving connected TV (CTV) advertising market.

Announcing the move on LinkedIn, Frank shared his excitement about joining MNTN, highlighting his long-standing passion for direct response marketing and performance media. Having built his career across search and social advertising, he described connected TV as the next major frontier for performance-driven marketing.

Driving Agency Partnerships and Performance Growth

As SVP, Agency Partnerships, Frank will lead MNTN's agency partnership strategy, helping strengthen relationships with agencies while supporting advertisers looking to scale performance marketing through connected TV.

He noted that commerce brands, gaming advertisers, and independent agencies are increasingly shifting performance budgets toward CTV, driven by advances in AI-powered optimization, audience targeting, and closed-loop measurement capabilities.

Supporting the Next Evolution of Performance Marketing

Frank believes connected TV is evolving beyond its traditional upper-funnel role to become a measurable direct response channel. He highlighted how machine learning, automation, and AI are reshaping campaign optimization, giving marketers new opportunities to diversify beyond established digital advertising platforms.

He also expressed his appreciation to MNTN's leadership for the opportunity to join the company during a period of rapid growth.

Looking Ahead

Frank's appointment comes as advertisers continue increasing investments in connected TV, seeking measurable outcomes and data-driven performance across streaming environments. His experience in performance marketing and growth strategy positions MNTN to further strengthen its agency ecosystem and support brands navigating the future of AI-powered advertising.

About MNTN

MNTN is a connected TV advertising platform that enables brands to plan, buy, optimize, and measure performance-driven television advertising. By combining automation, advanced targeting, and analytics, the company helps marketers deliver measurable business outcomes through streaming media.