Marketing Automation
Outcome-based AI set to overtake assistive tools by 2028, report suggests
Outcome-based AI is expected to replace assistive tools by 2028 as enterprises prioritize measurable business impact over productivity gains.
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Industry News
Explore the latest industry news in MARTECH, including insights, trends, and key updates shaping the industry.
Industry News Articles
Marketing AutomationNetflix unveils ‘VOID’ AI model capable of altering video narratives
Netflix has launched VOID, an AI model that can alter video scenes and reshape storylines by understanding context and physical interactions.
Marketing AutomationMcKinsey AI playbook urges companies to cut management layers
McKinsey’s AI leadership playbook suggests companies should reduce management layers and adopt flatter structures to improve speed and efficiency.
Marketing AutomationAnthropic flags ‘emotion-like’ behaviour in LLMs, urges industry focus on safer alignment
Anthropic research reveals that large language models can display emotion-like patterns affecting outputs, prompting calls for better AI alignment and safety measures.
Marketing AutomationMeta pauses work with Mercor after data breach raises security concerns
Meta has suspended work with AI startup Mercor after a cyberattack, highlighting rising concerns around data security in AI training and recruitment platforms.
Marketing AutomationGoogle, Microsoft, Amazon and Meta face growing US pushback over data centre expansion
Google, Microsoft, Amazon and Meta are facing increasing resistance across US states over data centre projects, raising concerns for AI infrastructure growth.
Marketing AutomationIntel Consolidates Fab 34 Ownership to Secure AI Chip Manufacturing Capacity
Intel strengthens AI semiconductor manufacturing by acquiring full control of Fab 34, signaling continued investment in global chip independence.