Marketing Automation
Apple plans to open Siri to rival AI services in strategic shift
Apple plans to open Siri to third-party AI services, allowing users to choose between models like Gemini and Claude as it reshapes its AI strategy.
martech
Industry News
Explore the latest industry news in MARTECH, including insights, trends, and key updates shaping the industry.
Industry News Articles
Marketing AutomationMicrosoft rolls out Copilot Cowork and multi-model AI upgrades to early users
Microsoft has introduced Copilot Cowork and new multi-model AI features, enabling more autonomous workflows and improved accuracy in enterprise AI tools.
Marketing AutomationDeepSeek’s next AI model set to test China’s ambitions in global AI race
DeepSeek’s upcoming AI model is expected to play a key role in China’s push to compete with US AI leaders, highlighting growing geopolitical and technological rivalry.
Marketing AutomationOracle layoffs highlight shift toward AI-led restructuring and cost realignment
Oracle’s latest layoffs, announced via a 6 AM email, reflect a broader restructuring effort driven by AI investments and cost optimization.
Marketing AutomationSalesforce CEO Marc Benioff pushes back on AI-led layoff narrative
Marc Benioff says AI is being wrongly blamed for tech layoffs, highlighting cost pressures and over-hiring as key factors behind workforce cuts.
Marketing AutomationGoogle Maps rolls out AI-generated captions for user photos
Google Maps is rolling out AI-generated captions powered by Gemini to simplify photo sharing and improve user-generated content on the platform.
Marketing AutomationIntel joins Elon Musk’s Terafab project to scale AI chip production
Intel has joined Elon Musk’s Terafab initiative to build AI chips for robotics and data centers, highlighting growing demand for large-scale compute infrastructure.
Marketing AutomationAnthropic expands AI chip partnerships with Broadcom and Google
Anthropic has expanded partnerships with Broadcom and Google to secure large-scale AI chip capacity, highlighting growing demand for compute in AI development.
Marketing AutomationOutcome-based AI set to overtake assistive tools by 2028, report suggests
Outcome-based AI is expected to replace assistive tools by 2028 as enterprises prioritize measurable business impact over productivity gains.
Marketing AutomationNetflix unveils ‘VOID’ AI model capable of altering video narratives
Netflix has launched VOID, an AI model that can alter video scenes and reshape storylines by understanding context and physical interactions.
Marketing AutomationMcKinsey AI playbook urges companies to cut management layers
McKinsey’s AI leadership playbook suggests companies should reduce management layers and adopt flatter structures to improve speed and efficiency.
Marketing AutomationAnthropic flags ‘emotion-like’ behaviour in LLMs, urges industry focus on safer alignment
Anthropic research reveals that large language models can display emotion-like patterns affecting outputs, prompting calls for better AI alignment and safety measures.