Zoopla appoints Debra Duncan as Head of Content

Zoopla has appointed Debra Duncan as Head of Content, marking a new chapter in the experienced content and customer experience leader's career.

Debra brings a background spanning content strategy, customer experience, audience growth and communications, with previous leadership roles across organizations including Auto Trader UK and the UK Health Security Agency.

Bringing content and customer experience together

Debra's career has focused on using content to improve how organizations engage with their audiences.

Before joining Zoopla, she held the role of Head of Content & Brand, Audience Growth at Auto Trader UK, as well as senior customer experience and content roles within the UK Health Security Agency and NHS Test and Trace.

That combination of content, brand, audience and customer experience gives her a broad foundation for her new remit at Zoopla.

A content leadership role at Zoopla

Zoopla operates one of the UK's leading property platforms, helping consumers search for homes to buy or rent while providing property information, valuations and tools for engaging with estate agents.

Content plays an important role within that customer journey, from helping people understand the property market to supporting home searches and providing information around buying, renting and property values.

Debra's new role places content leadership within this wider digital experience.

Content in a changing property market

The property journey has become increasingly digital, with consumers using online platforms not only to discover properties but also to research locations, understand prices, compare options and make decisions.

Zoopla's platform combines property listings with tools including instant house-price estimates, travel-time search, affordability information and connections with estate agents.

For a content leader, that creates an opportunity to connect editorial thinking with product experiences and audience needs.

Building on an audience-growth background

Debra's previous experience includes leading content and brand initiatives with a specific focus on audience growth.

Her career has also included customer experience leadership, giving her exposure to how content, communications and digital services work together to influence customer journeys.

That experience could prove particularly relevant at Zoopla, where content sits alongside a highly digital property-search experience.

A new chapter at Zoopla

Debra's appointment brings together her experience in content, customer experience and audience engagement with Zoopla's consumer-focused property platform.

As the property market continues to evolve and consumers increasingly rely on digital tools throughout the home-search journey, content can play a role in helping audiences navigate increasingly complex decisions.

Her arrival marks the next stage in Zoopla's content and audience journey.

About Zoopla

Zoopla is a UK property platform that helps people search for homes to buy and rent. Its services include property listings, house-price estimates, travel-time search, affordability tools and connections with estate agents. Zoopla Limited was founded in 2007.