Check Point Software appoints Rafi Kretchmer as Chief Marketing Officer

Check Point has appointed Rafi Kretchmer as Chief Marketing Officer (CMO), recognising his contribution to the company's marketing strategy and leadership. He joins the company's leadership team while continuing to lead its global marketing organisation.

Rafi brings more than 20 years of experience in marketing and strategy, alongside an established understanding of Check Point's business, customers and partners. In his new role, he will focus on strengthening the company's market positioning, sharpening its brand narrative and supporting continued business growth.

Strengthening marketing's role in growth

As CMO, Rafi will continue to oversee global marketing, with priorities spanning brand strategy, customer and partner engagement, growth and pipeline performance.

For cybersecurity companies operating in a competitive market, marketing plays a critical role in communicating complex technology propositions, building trust and connecting product capabilities with customer needs. Rafi's expanded remit places these priorities at the centre of Check Point's efforts to reinforce its market position and support commercial growth.

His familiarity with the organisation also provides continuity as the company looks to align its messaging, global marketing activities and growth objectives.

Bringing strategy, storytelling and customer engagement together

Check Point's announcement highlights Rafi`s role in shaping how the company communicates its story and connects with customers and partners. His appointment reflects the importance of consistent positioning and effective marketing execution in a cybersecurity market where differentiation and trust remain essential.

By continuing to lead the global marketing organisation, Kretchmer will be responsible for translating the company's strategic priorities into a cohesive market narrative while supporting pipeline development and engagement across its global ecosystem.

His appointment adds marketing leadership to Check Point's senior team as the company continues to compete across the evolving cybersecurity landscape.

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About Check Point Software Technologies

Check Point Software Technologies is a cybersecurity company that provides security solutions for networks, cloud environments, endpoints and organisations. Its portfolio is designed to help businesses prevent cyberattacks and protect digital infrastructure, applications and data.

Source: Check Point's leadership announcement shared on LinkedIn