Zapier Elevates Dan Slagen to Chief Marketing Officer and Chief AI Transformation Officer

Zapier has elevated Dan Slagen to the dual roles of Chief Marketing Officer and Chief AI Transformation Officer, expanding his leadership responsibilities as the company continues embedding AI across its business and operations.

Sharing the announcement on LinkedIn, Dan described the two roles as increasingly interconnected, noting that AI transformation has become inseparable from business transformation. He reflected on the company's progress over the past year, highlighting how AI is reshaping the way organisations build products, market solutions, hire talent, and operate across every function.

Driving Marketing and AI Transformation

In his expanded leadership role, Dan will oversee Zapier's global marketing organisation while also leading the company's AI transformation strategy.

His responsibilities will include advancing marketing strategy, brand growth, customer engagement, and go-to-market execution alongside driving organisation-wide AI adoption, automation initiatives, and operational transformation.

The appointment reflects Zapier's belief that marketing plays a central role in helping organisations embrace new technologies and new ways of working.

Building an AI-First Organisation

Dan highlighted several ways AI has already become part of Zapier's day-to-day operations, including organisation-wide AI adoption, AI-powered workflows, and automation systems that save teams hundreds of thousands of hours.

He also emphasised that successful AI adoption depends not only on powerful models but on building intelligent systems where people, AI, software, and automation work together to deliver measurable business outcomes.

The expanded role positions him to help shape both Zapier's external market strategy and its internal AI transformation efforts.

Looking Ahead

As businesses increasingly move from AI experimentation to enterprise-wide adoption, leadership roles that combine marketing, technology, and transformation are becoming more common.

With Dan taking on both Chief Marketing Officer and Chief AI Transformation Officer responsibilities, Zapier is reinforcing its commitment to helping organisations unlock the full potential of AI-powered automation while continuing to accelerate its own growth.

About Zapier

Zapier is a workflow automation platform that enables businesses to connect applications, automate repetitive tasks, and streamline operations without requiring complex coding. The company helps organisations improve productivity by combining automation, AI, and thousands of software integrations across business functions.