WPP Media Appoints Marek Wrobel as Vice President of Innovation

WPP Media has appointed Marek Wrobel as Vice President of Innovation, adding experienced innovation leadership as the company continues investing in AI, emerging technologies, and the future of media.

Announcing the move on LinkedIn, Marek described the appointment as the beginning of an exciting new chapter, expressing his enthusiasm about joining WPP Media and helping shape the company's innovation agenda.

Driving Innovation Across WPP Media

As Vice President of Innovation, Marek will help lead initiatives focused on identifying, evaluating, and scaling new technologies that support WPP Media's clients and global operations.

His role is expected to span AI, automation, emerging media technologies, and innovation programmes designed to help brands navigate an increasingly technology-driven marketing landscape.

The appointment reflects WPP Media's continued investment in innovation as AI rapidly transforms advertising, media planning, and customer engagement.

Bringing Experience in Innovation and Digital Transformation

Marek joins WPP Media with extensive experience spanning innovation strategy, digital transformation, emerging technologies, and marketing innovation.

Throughout his career, he has worked at the intersection of technology, media, and business strategy, helping organisations explore new capabilities and turn innovation into practical business outcomes.

His background positions him well to support WPP Media as it continues building AI-enabled solutions for clients across global markets.

Looking Ahead

As artificial intelligence reshapes the media and advertising industry, agencies are increasingly investing in leadership focused on innovation, experimentation, and scalable technology adoption.

With Marek joining as Vice President of Innovation, WPP Media is reinforcing its commitment to helping clients embrace the next generation of AI-powered marketing, data, and media capabilities.

About WPP Media

WPP Media is WPP's global media company, bringing together media strategy, planning, buying, commerce, data, technology, and AI capabilities. The company partners with leading global brands to deliver integrated marketing solutions powered by advanced analytics, automation, and innovative media technologies.