WPP Media appoints Abhik Banerjee as Client Lead, West at Wavemaker India

WPP Media has appointed Abhik Banerjee as Client Lead, West at Wavemaker India, adding senior media and client leadership as the agency continues to build partnerships and growth opportunities across the region.

Abhik brings more than two decades of experience across media and marketing, having worked across agency and client environments spanning FMCG, telecom, BFSI, consumer durables, paints, pharmaceuticals and emerging D2C brands.

He joins WPP Media from Madison Media, where he most recently served as Chief Operating Officer.

Leading Wavemaker's West Region

In his new role, Abhik will lead the West Region and work closely with Wavemaker's clients, teams and leadership.

His mandate includes deepening client partnerships, identifying new opportunities and contributing to the continued growth of the business across the region.

The role brings together client leadership, commercial development and agency collaboration at a time when brands increasingly expect media partners to connect strategy, technology, creativity and measurable business outcomes.

Bringing Two Decades of Media Experience

Abhik's career spans more than 20 years across the media and marketing ecosystem.

His experience covers a diverse range of sectors, including FMCG, telecom, BFSI, consumer durables, paints, pharma and new-age D2C businesses. This breadth has given him exposure to different marketing environments and the evolving requirements of brands across categories.

That experience will be relevant to his new responsibility of working with Wavemaker's clients and teams across the West market.

From Madison Media to WPP Media

Before joining WPP Media, Abhik served as COO of Madison Media, where he led multiple business units and held end-to-end P&L responsibilities.

His role also involved building integrated teams across Traditional, Digital, OOH, Activation, PR and Media Buying, giving him experience across multiple disciplines within the advertising ecosystem.

The move to Wavemaker brings that operational and cross-channel experience into a client-facing leadership role.

Building Stronger Client Partnerships

Abhik's appointment comes with a clear focus on relationships and growth.

At Wavemaker West, he will work alongside clients, teams and leadership to strengthen existing partnerships while identifying opportunities to expand the agency's role with businesses across the region.

As media continues to become more integrated with data, technology and business strategy, client leadership increasingly requires an understanding of how different capabilities work together rather than operating in individual channels.

Abhik's experience across multiple media disciplines provides a foundation for that broader approach.

Wavemaker's India Growth Opportunity

Wavemaker is part of WPP Media, WPP's global media investment and transformation business. The agency works with brands across media, data, technology and consumer insights to help clients navigate changing consumer behaviour and drive business growth.

Within India, the West Region represents an important market for client relationships and commercial opportunities, particularly across Mumbai and the wider business ecosystem.

Abhik's appointment strengthens the leadership structure supporting that market.

A New Chapter at WPP Media

For Abhik, the move marks a new chapter after his time leading operations at Madison Media.

He has described the appointment as an opportunity to build strong partnerships, create meaningful impact and contribute to the continued growth of WPP Media and Wavemaker.

His combination of agency leadership, P&L management, integrated media experience and client exposure positions him to play a significant role in Wavemaker India's next phase across the West Region.

About Wavemaker India

Wavemaker India is part of WPP Media and operates as a global media agency focused on helping brands navigate changing consumer behaviour through media, data, technology and insights. Wavemaker works with clients across sectors and markets to develop media strategies designed to drive business growth.