WPP Creative Elevates Muriel Jacques to EVP, Global Commercial Strategy and Operations

WPP Creative has elevated Muriel Jacques to Executive Vice President, Global Commercial Strategy and Operations, expanding her leadership responsibilities as the company continues executing its integrated growth strategy across its global creative network.

Muriel shared the announcement on LinkedIn, describing the appointment as the beginning of an exciting new chapter. Her expanded role comes as WPP continues simplifying its operating model and strengthening collaboration across its creative business to better serve global clients.

Expanding Commercial Leadership

As EVP, Global Commercial Strategy and Operations, Muriel will help shape WPP Creative's commercial strategy while driving greater operational alignment across global teams.

Her responsibilities will include supporting commercial planning, improving operational execution, and helping strengthen collaboration across WPP Creative's agencies and client teams as the business continues evolving around AI-enabled marketing and integrated client solutions.

The elevation reflects WPP's broader strategy of creating a more connected organisation capable of delivering integrated creative, media, production, and technology services to global brands.

Building on Global Commercial Experience

Muriel has built her career across commercial strategy, client leadership, and business operations within WPP, working across international markets and supporting large-scale agency operations.

Her experience leading complex commercial initiatives and working with global teams positions her well to support WPP Creative as it continues helping clients navigate an increasingly AI-driven marketing landscape.

Looking Ahead

As marketing organisations become more integrated, commercial strategy and operational excellence are becoming increasingly important in delivering consistent client outcomes across regions and disciplines.

With Muriel stepping into this expanded leadership role, WPP Creative is reinforcing its investment in global commercial leadership as it continues building a more unified and AI-enabled creative organisation.

About WPP Creative

WPP Creative is WPP's global creative operating unit, bringing together its creative agencies and capabilities to deliver integrated brand, advertising, customer experience, and marketing solutions. As part of WPP's broader transformation strategy, WPP Creative works alongside the company's media, production, and enterprise solutions businesses to help brands drive growth through creativity, technology, and AI-enabled innovation.