CXO MovesLeadership & Strategy
Wipro Appoints Jay Manciocchi as CMO, AI-Native Business & Platforms Unit

Article content
Wipro has appointed Jay Manciocchi as Chief Marketing Officer, AI-Native Business & Platforms Unit, reinforcing its leadership team as the company continues accelerating its AI-first growth agenda.
The appointment was announced by Wipro leadership, which highlighted Jay's extensive experience leading global marketing and communications functions across both established technology enterprises and high-growth startups. His arrival comes at a pivotal time as Wipro expands its AI-native strategy and investments in next-generation technologies.
Driving Wipro's AI-Native Marketing Vision
As Chief Marketing Officer, AI-Native Business & Platforms Unit, Jay will lead marketing strategy for Wipro's AI-focused business, overseeing brand positioning, communications, ecosystem engagement, and go-to-market initiatives.
His leadership will play a key role in shaping the Wipro Intelligence brand while strengthening relationships across partner and startup ecosystems. He will also help amplify the value of Wipro's AI-powered platforms and solutions for customers worldwide.
The appointment reflects Wipro's continued focus on building a marketing organisation capable of supporting rapid innovation in artificial intelligence and enterprise technology.
Strengthening AI-First Growth
Jay brings a blend of global marketing expertise and AI-focused leadership, with experience helping organisations build impactful brands, challenge conventional approaches, and leverage emerging technologies to deliver measurable business outcomes.
According to Wipro, his experience aligns closely with the company's ambition to deepen its focus on frontier technologies while expanding its AI-native offerings across industries and global markets.
His appointment supports Wipro's broader strategy of combining innovation, partnerships, and AI capabilities to help clients accelerate business transformation.
Looking Ahead
As enterprises continue increasing investments in artificial intelligence, organisations are placing greater emphasis on leadership capable of translating technology innovation into customer value and market growth.
With Jay joining as Chief Marketing Officer for its AI-Native Business & Platforms Unit, Wipro is further strengthening its executive team to support the next phase of its AI-driven growth strategy.
About Wipro
Wipro is a global technology services and consulting company that helps organisations accelerate digital transformation through cloud, artificial intelligence, cybersecurity, engineering, and business process services. Operating across multiple industries worldwide, the company partners with enterprises to deliver innovation, operational excellence, and sustainable business growth.