Verve Elevates Aviran Edery to Executive Vice President & General Manager of Marketplace

Verve has elevated Aviran Edery to Executive Vice President & General Manager of Marketplace, expanding his leadership responsibilities as the company continues scaling its advertising marketplace business.

Announcing the milestone on LinkedIn, Aviran shared his excitement about stepping into the new role and thanked Verve leadership, including Alessandro Giuliani, Mishel Alon, and Remco Westermann, for their trust and support.

Leading Verve's Marketplace Business

As Executive Vice President & General Manager of Marketplace, Aviran will lead the commercial teams across Verve's advertising exchanges, overseeing strategy, business growth, and commercial execution.

His expanded leadership role will focus on strengthening the company's marketplace operations while supporting partners, publishers, and advertisers through Verve's global advertising ecosystem.

The promotion reflects Verve's continued investment in scaling its marketplace capabilities as digital advertising evolves.

Driving the Next Phase of Growth

Aviran's promotion comes as Verve continues expanding its advertising technology platform and marketplace offerings to help brands and publishers maximise performance across digital channels.

By leading the commercial organisation across the company's exchanges, he will play an important role in driving customer relationships, marketplace growth, and strategic partnerships.

His appointment highlights Verve's focus on strengthening leadership as the company continues innovating within the global AdTech landscape.

Looking Ahead

The digital advertising industry continues to evolve rapidly, with growing demand for transparent, scalable, and data-driven marketplace solutions.

With Aviran stepping into the role of Executive Vice President & General Manager of Marketplace, Verve is reinforcing its leadership team to support continued innovation and long-term growth across its advertising platform.

About Verve

Verve is a global advertising technology company that connects brands, agencies, publishers, and app developers through its programmatic advertising platform. The company delivers data-driven advertising solutions across mobile, connected TV, digital media, and omnichannel environments, helping customers achieve greater performance and audience engagement.