Thomas Morningstar Joins dentsu as EVP, Head of Activation for Carat

dentsu has appointed Thomas Morningstar as Executive Vice President, Head of Activation for Carat, reinforcing the agency's leadership team as it continues to strengthen its media activation capabilities and client delivery.

In his new role, Thomas will lead activation initiatives across Carat, partnering with teams throughout the business to build high-performing organizations and deliver integrated media strategies for clients.

A Career Built Across Leading Media Organizations

Announcing the move on LinkedIn, Thomas reflected on a career that has spanned several leading organizations, including Mediahub, Mediabrands, IPG, KINESSO, and Omnicom.

While acknowledging the numerous transitions throughout his professional journey, he emphasized that one constant has been the opportunity to collaborate with talented colleagues, build exceptional teams, and contribute to organizational growth and transformation.

Thomas also expressed gratitude to the mentors, peers, and teammates who supported his development and entrusted him with leadership opportunities over the years.

Leading the Next Chapter at Carat

Thomas said the opportunity to join dentsu was one he "couldn't pass up," citing the organization's clear vision for the future, collaborative culture, and strong leadership team.

As EVP, Head of Activation for Carat, he will focus on advancing activation strategies, fostering collaboration across the business, and helping shape the future of media activation while driving value for clients.

Looking Ahead

With extensive experience leading media activation and organizational transformation, Thomas is well positioned to support Carat's continued evolution as brands increasingly seek integrated, data-driven marketing solutions.

His appointment reflects dentsu's continued investment in experienced leadership to strengthen its media capabilities and accelerate innovation across its global network.

About dentsu

dentsu is a global marketing and advertising network providing integrated solutions across media, creative, customer experience, data, technology, and digital transformation. Through agencies including Carat, the company helps brands deliver connected experiences and drive business growth across global markets.