Swaroop Jandhyala Elevated to Vice President – Programmatic at WPP Media

WPP Media has elevated Swaroop Jandhyala to Vice President – Programmatic, expanding his leadership responsibilities with an additional mandate as South Lead – Digital (Biddable).

Sharing the announcement on LinkedIn, Swaroop reflected on his journey since joining the company in November 2021 as Agency Lead for EssenceMediacom. He described the promotion as both humbling and energising, noting that the opportunity marks a significant milestone in his professional growth while reinforcing his commitment to driving innovation across digital media.

Expanding Digital Leadership

As Vice President – Programmatic, Swaroop will continue leading WPP Media's programmatic business across West India while taking on broader responsibility for all biddable digital practices across South India, excluding performance marketing.

His expanded role includes overseeing strategy across programmatic, paid social, and other biddable media channels, helping strengthen collaboration across regional teams while supporting clients with integrated digital media solutions.

The appointment reflects WPP Media's continued investment in strengthening its digital leadership as advertisers increasingly adopt data-driven and automated media buying strategies.

Supporting Regional Growth

Reflecting on his journey, Swaroop credited the trust of WPP Media's leadership, the dedication of his team, and the confidence of clients for making the progression possible.

He also highlighted that the new role provides an opportunity to shape broader biddable media strategies across the South while continuing to drive programmatic excellence across the West, positioning him to contribute to the company's continued digital growth.

Looking Ahead

As brands continue increasing investments in programmatic advertising, retail media, and digital channels, integrated leadership across biddable media is becoming increasingly important.

With Swaroop's expanded leadership responsibilities, WPP Media is further strengthening its regional digital capabilities to support clients with more connected, data-driven media strategies across India.

About WPP Media

WPP Media is WPP's global media company, bringing together media planning, buying, data, technology, commerce, and AI capabilities to help brands drive business growth. The company works with leading advertisers worldwide, delivering integrated media and marketing solutions across digital and traditional channels.