Smadex Appoints Nick Blake as Vice President & General Manager, EMEA

Smadex has appointed Nick Blake as Vice President & General Manager, EMEA, strengthening its regional leadership as the company continues expanding its AI-powered advertising platform across Europe, the Middle East, and Africa.

Sharing the announcement on LinkedIn, Nick said he was excited to begin the new chapter, highlighting Smadex's AI-powered demand-side platform and its focus on helping advertisers scale user acquisition, retargeting, and connected TV (CTV) campaigns. He also expressed his enthusiasm about reconnecting with industry peers and building new relationships across the region.

Leading Smadex's Growth Across EMEA

As Vice President & General Manager, EMEA, Nick will oversee Smadex's commercial strategy and regional operations, working closely with customers, partners, and internal teams to accelerate growth across key markets.

His responsibilities will include expanding client relationships, supporting regional business development, and driving adoption of Smadex's AI-powered advertising solutions as brands continue investing in performance marketing and omnichannel campaigns.

The appointment reflects Smadex's continued investment in strengthening its presence across the EMEA region.

Bringing Extensive AdTech and Mobile Marketing Experience

Nick joins Smadex with extensive experience across mobile app marketing, adtech, user acquisition, performance marketing, and digital advertising.

Throughout his career, he has worked with advertisers and technology companies to help brands scale customer acquisition strategies while improving campaign performance across mobile and digital channels.

His industry expertise positions him well to support Smadex's continued expansion in one of the world's most competitive advertising markets.

Looking Ahead

As advertisers increasingly rely on AI to optimise media buying and improve campaign performance, demand for intelligent programmatic platforms continues to grow.

With Nick joining as Vice President & General Manager for EMEA, Smadex is strengthening its leadership to support regional growth while helping advertisers deliver more efficient and measurable marketing outcomes.

About Smadex

Smadex is an AI-powered demand-side platform (DSP) that helps advertisers manage programmatic advertising campaigns across mobile, connected TV (CTV), and digital channels. The platform leverages machine learning and real-time optimisation to improve user acquisition, retargeting, and campaign performance for brands worldwide.