ShopBack Elevates Alessio Romeni to Chief Operating Officer

ShopBack has elevated Alessio Romeni to Chief Operating Officer, expanding his leadership responsibilities as the company continues accelerating growth across its cashback, rewards, and e-commerce ecosystem.

Sharing the announcement on LinkedIn, Alessio said he was excited to step into the role of Chief Operating Officer, marking a new chapter in his journey with ShopBack.

Taking on Broader Operational Leadership

As Chief Operating Officer, Alessio will oversee the company's operational strategy, working closely with leadership teams to strengthen execution, improve business performance, and support ShopBack's continued expansion across its markets.

His expanded role reflects ShopBack's focus on building a scalable operating model as it grows its consumer platform, merchant partnerships, and financial services offerings.

Building on Leadership Within ShopBack

Alessio has been an integral part of ShopBack's leadership team, contributing to the company's growth across multiple business functions and strategic initiatives.

His elevation recognises his role in helping scale operations and drive organisational execution as ShopBack continues evolving from a cashback platform into a broader shopping, payments, and rewards ecosystem.

The appointment also highlights the company's emphasis on developing leadership from within as it enters its next phase of growth.

Looking Ahead

As digital commerce and rewards platforms continue evolving, operational excellence is becoming increasingly important to delivering seamless customer experiences and sustainable business growth.

With Alessio stepping into the Chief Operating Officer role, ShopBack is reinforcing its executive leadership as it continues expanding across Asia-Pacific while investing in innovation, partnerships, and customer value.

About ShopBack

ShopBack is a shopping, cashback, and rewards platform that helps consumers save money while shopping online and in-store. Operating across multiple Asia-Pacific markets, the company partners with thousands of merchants to provide cashback, rewards, payments, and financial services, creating a more rewarding shopping experience for millions of users.