Shalane Katugampola Joins dentsu to Lead Commerce Product & Platforms

dentsu has appointed Shalane Katugampola as Senior Vice President, Commerce Product & Platforms, reinforcing its leadership in commerce media as the industry continues to evolve through digital transformation and AI-driven innovation.

Announcing the move on LinkedIn, Shalane shared her excitement about returning to the media industry after previously working across Canada's leading media organizations before spending several years helping build Amazon's advertising business.

Leading the Next Phase of Commerce Media

As SVP, Commerce Product & Platforms, Shalane will help shape dentsu's commerce media strategy by leading product and platform initiatives that support clients navigating the rapidly changing retail and digital commerce landscape.

She described commerce media as entering a new era, presenting opportunities to create more connected experiences for brands, retailers, and consumers.

Bringing Media and Advertising Experience Together

Shalane's background spans both traditional media and digital advertising, providing her with experience across media strategy, advertising technology, and commerce innovation. Her appointment reflects dentsu's continued investment in strengthening its commerce capabilities as organizations increasingly integrate retail media, digital platforms, and data-driven marketing strategies.

She also expressed her appreciation to dentsu's leadership team for the opportunity and trust placed in her as she begins this new chapter.

Looking Ahead

As commerce media continues to become a strategic priority for brands worldwide, Shalane's leadership is expected to support dentsu's efforts to deliver integrated commerce solutions that combine technology, media, and customer experience to drive measurable business growth.

About dentsu

dentsu is a global marketing and advertising network providing integrated services across media, creative, customer experience, commerce, and technology. The company partners with brands worldwide to deliver data-driven marketing solutions that accelerate business growth and customer engagement.