Sara Hanrahan Joins Adswerve as Principal Lead, MarTech

Adswerve has appointed Sara Hanrahan as Principal Lead, MarTech, reinforcing its investment in Adobe technologies and enterprise marketing transformation.

Announcing the move on LinkedIn, Sara shared her excitement about joining Adswerve, where she will play a key role in expanding the company's Adobe practice and helping organizations unlock greater value from their marketing technology investments.

Driving Adobe MarTech Innovation

As Principal Lead, MarTech, Sara will work closely with enterprise clients to strengthen Adswerve's Adobe capabilities, with a particular focus on Adobe Real-Time Customer Data Platform (Real-Time CDP) and Adobe Journey Optimizer.

Her role will involve helping organizations simplify platform complexity while enabling scalable, customer-centric marketing strategies powered by real-time data and personalized customer journeys.

Helping Clients Maximize Customer Experience

By leveraging Adobe's customer data and engagement platforms, Sara will support businesses in building more connected marketing ecosystems that improve customer insights, activation, and cross-channel engagement.

Her appointment reflects the growing demand for expertise in customer data platforms and journey orchestration as organizations continue to modernize their MarTech stacks.

Looking Ahead

As enterprises increasingly prioritize first-party data strategies and AI-powered customer engagement, Sara's leadership will help Adswerve expand its consulting capabilities and deliver greater value through Adobe's enterprise marketing technologies.

About Adswerve

Adswerve is a digital marketing and analytics consultancy specializing in data, media, measurement, and marketing technology solutions. As a strategic partner for leading technology platforms, the company helps organizations optimize digital experiences, customer data strategies, and marketing performance.