Rebecca Larzik Joins Uscreen as Vice President of Marketing

Uscreen has appointed Rebecca Larzik as Vice President of Marketing, marking a strategic addition to its leadership team as the company continues to scale its creator-first SaaS platform.

In her new role at Uscreen, Rebecca will lead marketing strategy with a focus on brand growth, positioning, and customer acquisition across a highly specialized and competitive creator economy landscape. Her mandate will be to strengthen awareness while driving deeper engagement within Uscreen’s niche but high-value target audience.

Uscreen operates in a unique space where it powers white-labeled digital experiences for creators, educators, and communities. From membership platforms to streaming apps, the company enables brands to deliver fully customized digital products that appear entirely native to their audiences.

Despite being behind the scenes, Uscreen plays a critical role in enabling creators to build sustainable businesses, own their audiences, and monetize content directly. This invisible yet deeply integrated model makes marketing both challenging and highly strategic, requiring sharp positioning and strong category storytelling.

Rebecca’s appointment comes at a time when the creator economy continues to mature, with increasing demand for owned platforms rather than rented social reach. Her experience is expected to help Uscreen sharpen its narrative and accelerate its global expansion.

About Uscreen

Uscreen is a white-labeled SaaS platform that enables creators, educators, and communities to build and monetize their own branded apps, memberships, and streaming services. The company powers digital experiences that help users own their audiences and build sustainable online businesses.