Raquel Alonso Joins RECIVA as Chief Marketing Officer

RECIVA has announced the appointment of Raquel Alonso as its new Chief Marketing Officer (CMO), marking a significant addition to the company's leadership team as it continues to expand its presence in the driving solutions industry.

Raquel brings a wealth of experience in marketing strategy, brand development, and business growth. Throughout her career, she has built expertise working with major brands and organizations, developing marketing initiatives that drive visibility, customer engagement, and business performance.

In announcing her new role, Raquel reflected on her professional journey and the personal significance of joining a company located in her hometown in northern Spain. After building her career in Madrid and embracing remote work to maintain a small-town lifestyle, she described the opportunity as a meaningful way to contribute directly to the community where she lives.

The appointment represents both a professional milestone and a personal homecoming for Alonso.

Her move to RECIVA comes after years of balancing leadership roles with remote work, proving that high-impact careers are no longer confined to major metropolitan hubs. The opportunity allows her to align her professional ambitions with a desire to create value within her local community.

At RECIVA, Raquel will be responsible for leading the company's marketing strategy, strengthening brand positioning, enhancing customer engagement initiatives, and supporting broader business growth objectives. Her leadership is expected to play a key role in elevating RECIVA's market presence and supporting the company's long-term vision.

The appointment also reflects the evolving nature of leadership and talent acquisition, where organizations increasingly benefit from attracting experienced professionals regardless of geographic location.

As RECIVA continues its growth journey, Alonso's expertise in strategic marketing and brand building is expected to contribute significantly to the company's next phase of development.

Commenting on the transition, Alonso expressed gratitude to Julián Ángel Sagredo Cuartango for the opportunity and acknowledged Daliborka Matanović for helping facilitate the connection that led to the new role.

About RECIVA

RECIVA is a driving solutions company focused on delivering innovative services and technologies that support driver training, mobility, and road safety initiatives. The company works to enhance driving education and operational excellence through modern, customer-focused solutions.