CXO MovesLeadership & Strategy
Qualtrics Appoints Mei He as VP of Demand Generation & Growth Marketing
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Qualtrics has appointed Mei He as Vice President of Demand Generation & Growth Marketing, further strengthening its marketing leadership team as the company continues expanding its Experience Management (XM) platform and global enterprise reach.
The appointment supports Qualtrics' ongoing investment in brand, customer engagement, demand generation, and go-to-market execution as organizations increasingly prioritize experience-led business transformation.
Leading Global Demand Generation
As Vice President of Demand Generation & Growth Marketing, Mei will lead the programs designed to help more organizations discover and adopt Qualtrics' Experience Management platform. She will oversee demand generation initiatives focused on accelerating pipeline growth, customer acquisition, and measurable business impact.
Bringing Leadership Experience from Adobe and SAP
Mei joins Qualtrics from Adobe, where she held senior marketing leadership roles focused on enterprise demand generation and digital growth. Earlier in her career, she also held leadership positions at SAP, building global marketing programs that helped scale enterprise software businesses and strengthen customer engagement.
With more than 20 years of experience across enterprise technology and SaaS, Mei has built demand generation strategies that combine digital marketing expertise with a strong focus on measurable business outcomes.
Looking Ahead
Mei's appointment reflects Qualtrics' continued investment in growth marketing as enterprises increasingly seek AI-powered experience management solutions that improve customer, employee, and brand experiences.
About Qualtrics
Qualtrics is an experience management (XM) company that helps organizations manage and improve customer, employee, product, and brand experiences through AI-powered insights and enterprise software.