Paul Bland Takes on Expanded Global Leadership Role at Havas Market

Havas Market has promoted Paul Bland to Chief Performance & Ecommerce Officer, Head of Havas Market, expanding his leadership responsibilities as the agency continues to strengthen its global commerce and performance marketing capabilities.

Announcing the promotion on LinkedIn, Paul shared his excitement about leading Havas Market's worldwide team of ecommerce consultants, retail media specialists, and performance marketing experts at a time when artificial intelligence is rapidly transforming digital commerce.

Leading Global Commerce and Performance Strategy

In his expanded role, Paul will oversee Havas Market's global strategy across ecommerce, retail media, and performance marketing, helping clients create more connected customer experiences as AI and agentic commerce reshape how consumers discover, evaluate, and purchase products.

He noted that the industry's evolution presents significant opportunities for brands to rethink customer engagement and accelerate growth through integrated commerce strategies.

Expanding Leadership Across the Business

Since joining Havas, Paul has worked across multiple digital transformation initiatives, most recently leading the agency's digital offering while partnering with Emirates. Alongside his new global responsibilities, he will continue supporting the Emirates account while bringing Havas Market even closer to the agency's broader media proposition.

He also thanked Peter Mears and the wider Havas leadership team for their continued trust and support throughout his journey.

Looking Ahead

Paul's promotion reflects Havas Market's continued investment in leadership as ecommerce, retail media, and AI-driven marketing become increasingly central to modern brand strategies. His expanded role will focus on helping global clients navigate the next generation of commerce through innovation, data, and integrated marketing capabilities.

About Havas Market

Havas Market is Havas' global commerce agency, bringing together expertise across ecommerce, retail media, performance marketing, marketplace strategy, and customer experience. The agency helps brands accelerate growth by connecting media, technology, data, and commerce across the customer journey.