Pankhuri Das Joins Wingify as Associate Director of Marketing to Lead ANZ, Asia, and India Growth Strategy

Wingify has appointed Pankhuri Das as Associate Director of Marketing, expanding her leadership responsibilities across Australia and New Zealand (ANZ), Asia, and India as the SaaS company continues to strengthen its regional marketing operations.

In the role, Pankhuri will oversee the development and execution of marketing strategies tailored to key growth markets. Her responsibilities include advancing demand generation initiatives, increasing brand visibility, and ensuring regional marketing efforts remain aligned with the company’s broader global objectives.

Pankhuri brings experience in SaaS and digital-first business environments, where she has worked on integrated marketing programs and performance-focused campaigns aimed at driving business growth. Her background spans the design and execution of strategies that balance regional market requirements with broader organizational goals.

The appointment reflects a broader industry shift toward data-driven marketing, localized customer engagement, and integrated go-to-market execution. As companies expand across international markets, marketing leaders are increasingly expected to build scalable frameworks that address regional nuances while maintaining consistency with global brand and growth priorities.

At Wingify, Pankhuri is expected to play an important role in strengthening the company’s presence across ANZ, Asia, and India. Her focus on regional execution and cross-market coordination is likely to support the company’s efforts to deepen customer engagement and improve marketing effectiveness across diverse markets.

The move also highlights Wingify’s continued investment in marketing leadership as it scales its global operations and expands relationships with customers across industries.

About Wingify

Wingify is a software-as-a-service company known for VWO, its conversion rate optimization platform. The company helps businesses improve digital experiences through experimentation, personalization, and behavioral analytics. Serving customers worldwide, Wingify enables organizations to make data-driven decisions that support digital growth and optimization.