Newton Research has appointed Christine Grammier as its first Chief Customer Officer, adding senior leadership as the advertising analytics company scales its AI-powered platform.

Christine brings more than 20 years of experience across measurement and analytics. She joins Newton Research after eight years at LiveRamp, where she most recently served as Vice President of Global Measurement Products.

Her new role will see her lead Newton's commercial and customer organisation, with a focus on accelerating growth, strengthening strategic customer relationships and helping marketers use AI-powered analytics to make better advertising investment decisions.

Bringing Measurement Experience to AI

Christine's career has centred on helping brands, agencies and publishers use measurement and analytics to make more informed marketing investment decisions.

That experience becomes particularly relevant as AI changes how marketing teams access, interpret and act on data. Newton Research is building AI agents specifically for marketing analytics, with applications spanning data analysis, measurement, reporting, optimisation and audience management.

Her move brings deep measurement expertise into a company seeking to make sophisticated analytics more accessible and actionable through AI.

Leading Commercial and Customer Growth

As Newton's first Chief Customer Officer, Christine will lead the company's commercial and customer organisation as it enters its next phase of growth.

The role sits across customer relationships, commercial development and product value, reflecting the increasing importance of connecting AI capabilities with measurable outcomes for marketers.

Newton Research said the role was created around Christine's ability to bridge product and customer needs while helping businesses scale.

From LiveRamp to Newton Research

Christine spent eight years at LiveRamp developing measurement capabilities, most recently as VP of Global Measurement Products.

Her experience at LiveRamp included work across marketing measurement and data collaboration. LiveRamp has also worked closely with Newton Research, including through integrations that give Newton's AI agents governed access to richer marketing data for measurement and analytics.

That existing understanding of the measurement ecosystem provides a relevant foundation for Christine's new role at Newton.

Building AI-Powered Marketing Analytics

Newton Research is positioning its platform around AI agents that can work across marketing analytics workflows.

Its platform allows brands, agencies and publishers to use specialised AI agents for tasks ranging from data preparation and audience analysis to reporting, measurement and optimisation. The company says its agents can connect to data wherever it resides while maintaining transparency throughout the workflow.

Newton recently launched Unlimited Analytics, an agentic AI intelligence layer designed to support advertising workflows from planning and activation through optimisation and measurement.

Turning Data Into Marketing Outcomes

For marketing organisations, the challenge is increasingly moving beyond access to data toward finding actionable signals across fragmented systems.

Newton's platform is designed to bring analytics closer to the decisions marketers make, including campaign performance, incrementality, media effectiveness and optimisation.

Christine's appointment strengthens the customer-facing leadership required to translate that technology into practical business outcomes as Newton expands its customer base.

The Next Chapter for Newton

Christine joins Newton Research at a time when AI is reshaping how advertising and marketing teams approach analytics.

Her combination of measurement expertise, product experience and customer understanding gives Newton a senior leader positioned to connect its technology with the evolving needs of brands, agencies and media organisations.

As Newton continues building its agentic analytics platform, Christine's focus on customers and commercial growth will be an important part of turning that technology into sustained adoption and measurable marketing impact.

About Newton Research

Newton Research is an AI-powered marketing analytics company focused on helping brands, agencies, publishers and platforms use specialised AI agents to analyse data, generate insights and improve marketing outcomes. Its platform supports workflows including data preparation, audience management, reporting, measurement and optimisation.