Microsoft Promotes Paige Shi to International & Emerging Market Consumer Channel Lead

Microsoft has elevated Paige Shi to the role of International and Emerging Market (IEM) Consumer Channel Sales Lead, expanding her leadership responsibilities within the company's Worldwide Consumer Channel Sales organization.

The promotion reflects Microsoft's continued investment in strengthening its global consumer channel strategy as it accelerates the adoption of Windows, Surface, Microsoft 365, and Copilot across international and emerging markets.

Leading Microsoft's Consumer Channel Strategy Across IEM

In her new role, Paige will lead Microsoft's consumer channel sales efforts across the International and Emerging Markets (IEM) region, aligning category, channel, and partner growth strategies to unlock new business opportunities.

She will work closely with Microsoft's global channel ecosystem and strategic partners to accelerate execution while expanding customer access to Microsoft's consumer products and AI-powered experiences.

A Proven Leader in Microsoft's Asia Business

Paige brings extensive leadership experience across Microsoft's Asia business, where she has built a strong reputation for driving business transformation, developing high-performing teams, and delivering sustained commercial growth.

During her leadership journey, she led one of Microsoft's highest-performing sales organizations and was recently recognized by CRN with its Women of the Year Award, highlighting her contributions to channel leadership and business excellence.

Looking Ahead

As Microsoft continues investing in AI-powered consumer experiences and partner-led growth, Paige's expanded leadership role will help strengthen collaboration across international markets while accelerating adoption of Microsoft's consumer ecosystem.

About Microsoft

Microsoft is a global technology company that develops software, cloud services, AI platforms, and consumer devices. Through products including Windows, Microsoft 365, Surface, Azure, and Copilot, the company enables individuals and organizations worldwide to achieve more through digital innovation.