Maya Shaff Joins Oura as Global Director of Influencers & Affiliates

Oura has appointed Maya Shaff as Global Director of Influencers & Affiliates, adding an experienced marketing leader to support the company's growing global brand and partnership initiatives.

Maya announced her new role with enthusiasm, expressing excitement about joining the team behind one of the world's most recognized health and wellness technology brands. She also thanked key leaders across the organization for the opportunity as she embarks on this next chapter.

In her new position, Maya will lead Oura's global influencer and affiliate programs, helping strengthen relationships with creators, brand advocates, strategic partners, and affiliate networks worldwide. Her appointment comes as influencer-driven marketing and creator partnerships continue to play a critical role in shaping consumer engagement, brand trust, and customer acquisition strategies.

As the creator economy continues to evolve, brands are increasingly investing in authentic partnerships that drive both awareness and measurable business outcomes.

Oura has built a strong reputation in the wearable technology space through its innovative smart ring platform, which provides users with insights into sleep, readiness, activity, and overall wellness. The company has also cultivated a passionate community of users, athletes, health experts, and creators who actively share their experiences and insights.

With Maya joining the leadership team, Oura is well-positioned to further scale its influencer and affiliate ecosystem while deepening engagement with audiences across global markets.

Her appointment highlights the growing strategic importance of influencer and affiliate marketing as brands seek to build stronger consumer relationships in an increasingly digital-first world.

As companies continue to blend performance marketing with community-driven growth strategies, experienced leaders capable of scaling global partnership programs are becoming increasingly valuable.

About Oura

Oura is a health technology company best known for the Oura Ring, a smart wearable designed to provide personalized insights into sleep, activity, recovery, and overall wellness. The company combines advanced sensor technology, data science, and health intelligence to help individuals make informed decisions about their wellbeing.