Lawre Morrow joins DemandArc as Marketing Director

Lawre Morrow has joined DemandArc as Marketing Director, marking a leadership move that strengthens the company’s marketing function as it continues to scale its client and growth initiatives.

The appointment reflects a continuation of prior working relationships, with Lawre reuniting with leaders Martha Schwartz and Edward Grossman, under whom she previously worked at Activate. That earlier collaboration is understood to have played a key role in shaping her decision to join DemandArc.

Her experience spans B2B marketing environments where execution, client outcomes, and demand generation performance are central to growth strategies. In this new role, she is expected to contribute to building and scaling marketing capabilities aligned with DemandArc’s expansion priorities.

DemandArc operates in the B2B marketing and demand generation space, where agencies are increasingly focused on delivering measurable pipeline impact and closely aligned go-to-market execution for clients.

The appointment signals continuity in leadership relationships alongside a focus on strengthening internal marketing capability as DemandArc looks to expand its footprint and client impact.

About Company:

DemandArc is a B2B marketing and demand generation organization focused on helping companies build scalable pipeline growth through targeted marketing and client-centric strategies.