Kraft Heinz promotes Tom Evans to Vice President of Creative, North America

Kraft Heinz has promoted Tom Evans to Vice President of Creative, North America, expanding his leadership remit across the company's portfolio of more than 70 iconic brands.

Tom has been closely involved in Kraft Heinz's creative organisation through his leadership of The Kitchen North America, the company's in-house creative agency. His new role broadens that remit across the North American creative ecosystem, including internal teams and external agency partners.

The move brings together Tom's experience leading The Kitchen with a broader mandate focused on building Kraft Heinz brands and connecting creative work with business growth.

Expanding Creative Leadership at Kraft Heinz

As Vice President of Creative, North America, Tom will support creative leadership across Kraft Heinz's extensive brand portfolio.

His expanded remit comes with responsibility across a diverse group of brands, requiring creative teams and agency partners to balance distinctive brand identities with broader business priorities.

Tom's experience leading The Kitchen gives him an established understanding of Kraft Heinz's internal creative model and its relationship with the company's wider marketing organisation.

Building on The Kitchen's Creative Model

Tom has led The Kitchen North America, Kraft Heinz's in-house agency, which works across the company's brands and collaborates with external creative partners.

The Kitchen has been involved in work for several Kraft Heinz brands, with Tom credited as Head of The Kitchen across campaigns including Heinz, Ore-Ida and other portfolio brands.

That experience provides a strong foundation for his expanded role as he takes a broader view of creative across North America.

Connecting Creativity With Business Results

Tom has previously spoken about the importance of creative work driving business results, reflecting a broader shift in how large consumer brands evaluate the role of creativity.

For Kraft Heinz, that means creative development needs to work alongside brand strategy, marketing and commercial objectives rather than operate as a separate discipline.

His expanded remit places that philosophy across a wider part of the organisation, with creativity positioned as a contributor to brand growth and business performance.

Working Across the Agency Ecosystem

Tom's new role will also involve working across Kraft Heinz's broader agency ecosystem.

His announcement highlighted the opportunity to collaborate with both the company's world-class agency partners and the internal team at The Kitchen North America.

That model allows Kraft Heinz to combine the scale and specialist capabilities of external agencies with the close connection to the brands provided by its in-house creative organisation.

Supporting 70+ Iconic Brands

Kraft Heinz manages a broad portfolio of more than 70 iconic brands, creating a substantial creative remit across categories, audiences and markets.

For the North American business, maintaining relevance across such a portfolio requires a balance of consistency, distinctive brand thinking and creative agility.

Tom's expanded leadership role puts him at the centre of that effort, bringing together creative capabilities across Kraft Heinz and its agency partners.

A Broader Chapter for Tom Evans

Tom's promotion represents a significant progression within Kraft Heinz, building on his leadership of The Kitchen North America.

His work with the in-house agency has included a range of award-winning campaigns and collaborations across Kraft Heinz brands. Industry award records continue to credit him as Head of The Kitchen on major campaigns for the company.

As Vice President of Creative, North America, Tom now takes on a broader mandate to help Kraft Heinz build its brands through creativity and strengthen the connection between creative work and business growth.

About Kraft Heinz

The Kraft Heinz Company is a global food and beverage company with a portfolio of more than 70 brands across multiple categories and markets. Its brands include Heinz, Kraft, Oscar Mayer, Philadelphia, Jell-O, Lunchables and other well-known food and beverage names.