Julia Wyatt Joins Snap as Head of Marketing, ANZ

Snap has appointed Julia Wyatt as Head of Marketing, ANZ, strengthening its regional leadership as the company continues to expand its engagement with brands and advertisers across Australia and New Zealand.

Announcing the move on LinkedIn, Julia shared her excitement about joining Snap, highlighting the opportunity to work with a platform that is reshaping how the next generation connects, creates, and communicates. She also expressed her enthusiasm for collaborating with the team and supporting brands as they build meaningful connections with audiences across the region.

Leading Marketing Across ANZ

As Head of Marketing, ANZ, Julia will lead Snap's marketing strategy across Australia and New Zealand, driving brand awareness, customer engagement, and regional marketing initiatives.

Her role will focus on helping brands maximise opportunities on Snapchat while strengthening partnerships and supporting business growth across one of Snap's key international markets.

The appointment reflects Snap's continued investment in regional marketing leadership as digital engagement and creator-led experiences continue to evolve.

Supporting Regional Growth

Julia joins Snap following her role as Events & Partnerships Lead at Splend, where she worked on strategic partnerships and brand initiatives. Reflecting on the transition, she expressed gratitude for her previous team while looking forward to contributing to Snap's continued growth and innovation across the ANZ market.

Her experience across partnerships, events, and brand marketing positions her to support Snap's expanding presence among advertisers and businesses in the region.

Looking Ahead

As brands increasingly look to engage younger digital audiences through immersive and creator-driven experiences, platforms such as Snapchat continue to play an important role in modern marketing strategies.

With Julia joining as Head of Marketing, ANZ, Snap is further strengthening its regional marketing leadership to help brands build stronger customer connections and drive long-term growth across Australia and New Zealand.

About Snap

Snap is a technology company best known for Snapchat, its visual messaging platform used by hundreds of millions of people worldwide. The company develops products and technologies that help people communicate, create, and experience augmented reality while enabling businesses to reach audiences through innovative advertising and brand engagement solutions.