James Coleman Joins Miratech as Vice President of Marketing

Miratech has appointed James Coleman as Vice President of Marketing, strengthening its leadership team as the company continues its expansion across North America and Europe.

In his new role, James will lead Miratech's global marketing organization, focusing on brand development, go-to-market execution, market visibility, and commercial growth initiatives that support the company's next phase of expansion.

He brings nearly two decades of marketing leadership experience across some of the world's most recognized data, analytics, and information services organizations, including Nielsen, Gartner, and Elsevier. Throughout his career, he has built and scaled marketing functions that align closely with business objectives and revenue outcomes.

The appointment comes at a pivotal stage in Miratech's growth journey as the company continues to strengthen its global presence and expand its technology and digital transformation capabilities.

Commenting on the appointment, Matthew Ainsworth, Chief Revenue Officer at Miratech, highlighted Coleman's ability to build marketing organizations that directly contribute to commercial impact, describing him as the ideal leader to help elevate the company's brand and go-to-market strategy on a global scale.

James expressed enthusiasm about joining the organization, citing Miratech's reputation for client success, technical expertise, innovation, and industry leadership as key factors that attracted him to the role.

His appointment reflects the increasing importance of strategic marketing leadership in helping technology organizations differentiate themselves, strengthen market positioning, and accelerate growth in competitive global markets.

With extensive experience spanning brand building, market strategy, and commercial growth, Coleman is well positioned to help drive Miratech's next chapter of expansion.

About Miratech:

Miratech is a global technology and digital transformation partner that helps organizations accelerate innovation through cloud, AI, automation, customer experience, and enterprise technology solutions. The company serves clients worldwide, enabling business growth through technology-driven transformation and operational excellence.