Intuit expands Branimir Iossifov’s marketing remit across EMEA, APAC and LATAM

Branimir Iossifov has taken on an expanded role at Intuit as Marketing Director | International, extending his remit across EMEA, APAC and LATAM.

The move builds on his previous leadership of EMEA Marketing at Intuit. Branimir joined the company after more than a decade at Google, where he worked across international market expansion and helped EMEA small and mid-sized businesses grow through Google’s advertising products.

From EMEA marketing to a broader international remit

Branimir’s move into the International role represents a broader geographic scope, bringing multiple international markets under his marketing leadership.

His experience across EMEA, combined with his background in scaling marketing initiatives across markets, gives him a strong foundation as Intuit continues to build its international presence.

The expanded remit spans Europe, the Middle East and Africa, Asia-Pacific, and Latin America, creating a broader platform for connecting regional market priorities with Intuit’s global marketing strategy.

Marketing across Intuit’s international business

Intuit serves tens of millions of customers globally through products including QuickBooks, Mailchimp, TurboTax and Credit Karma. The company’s mission is centered on “powering prosperity” by helping consumers and businesses overcome important financial challenges.

For its small business audience in particular, the combination of QuickBooks and Mailchimp is becoming increasingly connected, bringing financial data, marketing and customer insights closer together.

That broader platform creates an increasingly important role for international marketing leaders who can translate global product capabilities into relevant regional strategies.

AI becomes an important part of the marketing landscape

Intuit is also continuing to increase its focus on AI across its financial technology platform. The company says it is integrating AI, human expertise and data to deliver personalized experiences and insights for customers around the world.

For Branimir, the expanded international remit comes at a time when Intuit is building its next phase of growth around AI-powered experiences, while continuing to serve the distinct needs of consumers and small businesses across markets.

A broader international chapter

Branimir previously described his move to Intuit as an opportunity to help lead EMEA Marketing and support the company’s ambition to power prosperity for small and mid-sized businesses through its AI and technology platform.

His new International remit extends that opportunity considerably, bringing APAC and LATAM into the scope alongside EMEA.

The move positions Branimir to help shape how Intuit approaches marketing across a wider set of international markets, while connecting regional customer needs with the company’s broader growth strategy.

About Intuit

Intuit is a global financial technology platform whose products include TurboTax, Credit Karma, QuickBooks and Mailchimp. The company serves tens of millions of customers worldwide and focuses on using technology, data and AI to help consumers and businesses make better financial decisions and achieve greater prosperity.