CXO MovesLeadership & Strategy
Ian Grace Joins Madison Logic as Chief Revenue Officer

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Madison Logic has announced the appointment of Ian Grace as its new Chief Revenue Officer (CRO), reinforcing the company's commitment to accelerating growth, expanding customer relationships, and strengthening its position in the B2B marketing technology landscape.
Ian joins Madison Logic after more than three years at Ocrolus, where he played a key role in driving revenue growth and scaling go-to-market initiatives. With a career spanning sales leadership, revenue operations, business development, and customer-focused growth strategies, he brings a proven track record of helping technology organizations achieve sustainable expansion.
In announcing the move, Ian expressed his enthusiasm about joining Madison Logic and working alongside CEO Keith Turco, Chief People Officer Lisa Sibenac, and the broader leadership team to build upon the company's strong reputation, innovative product portfolio, and established market foundation.
The appointment comes at a pivotal time as organizations continue to prioritize data-driven marketing and account-based engagement strategies to accelerate revenue growth.
As Chief Revenue Officer, Ian will be responsible for leading Madison Logic's revenue organization, overseeing sales strategy, customer growth, and go-to-market execution. His focus will be on helping the company scale its market presence while delivering measurable value to customers.
Ian also acknowledged the influence of mentors and leaders who have supported his career journey, extending particular gratitude to Andrew Rains for years of guidance, mentorship, and professional development.
His appointment underscores Madison Logic's continued investment in leadership talent as it seeks to drive the next phase of innovation and growth in the B2B marketing ecosystem.
With extensive experience building high-performing teams and delivering revenue outcomes, Ian is well-positioned to help Madison Logic strengthen customer relationships and capitalize on new growth opportunities across global markets.
About Madison Logic
Madison Logic is a global account-based marketing and B2B demand generation platform that helps organizations accelerate customer acquisition and revenue growth. Through data-driven insights, multi-channel activation, and performance measurement capabilities, the company enables marketers and sales teams to engage target accounts more effectively and drive business outcomes.