CXO MovesLeadership & Strategy
Haus Appoints Olivia Kory as Chief Marketing Officer to Drive Its Next Phase of Growth
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Haus has appointed Olivia Kory as Chief Marketing Officer, strengthening its executive leadership as the company continues to help brands make more confident, data-driven marketing investment decisions.
The appointment marks a significant milestone for both Olivia and Haus. Having joined the company four years ago during its earliest stages, she has played a pivotal role in shaping its market presence, brand strategy, and growth. At the time, Haus had only a handful of customers, a bold vision for transforming marketing measurement, and a strong belief in its scientific approach to incrementality. Today, the company serves some of the world's most sophisticated marketing organizations, helping them optimize spending through evidence-based decision-making.
From Startup Vision to Market Leadership
Olivia's promotion reflects her long-standing contribution to Haus' evolution from an ambitious startup into a trusted marketing measurement platform.
Announcing the appointment, the company's leadership reflected on the journey that began when Olivia joined despite the uncertainty that accompanies every early-stage venture. While the company had ambitious ideas and a significant investment in its scientific foundation, it had yet to launch a mature product or establish broad market traction.
Over the past four years, Olivia has helped build the Haus brand alongside the business itself, contributing to its growth as organizations increasingly seek more reliable alternatives to traditional attribution models. As marketers navigate a rapidly changing digital landscape shaped by privacy regulations, evolving consumer behavior, and artificial intelligence, demand has grown for measurement approaches that provide clearer insights into marketing effectiveness.
Her leadership has helped position Haus at the center of that industry shift.
Leading the Next Chapter of Marketing Innovation
As Chief Marketing Officer, Olivia will lead Haus' global marketing strategy, brand development, product marketing, communications, and go-to-market initiatives as the company enters its next stage of expansion.
Her appointment comes as marketing leaders face increasing pressure to demonstrate measurable return on investment while making smarter decisions about where to allocate budgets. Organizations are moving beyond last-click attribution toward incrementality-based measurement that helps identify the true business impact of marketing investments.
In her expanded role, Olivia will help strengthen Haus' position as a strategic partner for enterprise marketing teams seeking greater confidence in campaign performance, budget optimization, and long-term growth. She will also play a key role in communicating the company's vision for modern marketing measurement and supporting continued customer adoption across industries.
A Leader Shaping the Future of Marketing Measurement
Those who have worked closely with Olivia describe her as one of the industry's sharpest marketing minds, combining strategic thinking with a deep understanding of customer needs and market dynamics.
Her promotion recognizes not only her contributions to Haus' growth so far but also the leadership expected to guide its future. As the company continues investing in innovation, Olivia will help shape how Haus engages customers, builds its brand, and supports organizations looking to make more informed marketing decisions through data and science.
With marketers increasingly expected to prove business impact while navigating an evolving technology landscape, leaders who can connect customer insight, measurement, and strategic storytelling are becoming essential. Olivia's appointment reinforces Haus' commitment to helping brands move beyond assumptions and make every marketing investment count.
About Haus
Haus is a marketing measurement platform that helps organizations understand the true incremental impact of their marketing investments. By combining scientific experimentation with advanced analytics, the company enables brands to make more informed budget decisions, optimize campaign performance, and drive measurable business growth through evidence-based marketing strategies.