Brad Hiranaga Joins Masco Corporation as Its First Chief Marketing Officer

Masco Corporation has appointed Brad Hiranaga as its first Chief Marketing Officer, establishing a new senior marketing role as the company looks to strengthen its portfolio of consumer brands and build further commercial and digital capabilities.

Brad shared the appointment on LinkedIn, describing the opportunity as a chance to work across Masco's established portfolio of brands while helping shape their next phase of growth.

Building a Unified Marketing Strategy

As Chief Marketing Officer, Brad will focus on strengthening Masco's brands, deepening consumer insights and accelerating commercial and digital capabilities across the business.

The newly created role brings together a broader focus on how Masco's brands engage consumers and adapt to changing customer expectations.

Brad's remit spans a portfolio that includes Behr Paint Company, Delta Faucet Company, Hansgrohe Group and Watkins Wellness, among other established Masco brands.

Strengthening Established Brands

Masco's portfolio includes brands with longstanding relationships with consumers across home improvement, building products and wellness.

Brad's appointment comes as the company looks to build on that brand equity while using deeper consumer understanding and digital capabilities to support future growth.

His focus will be on ensuring the company's brands continue evolving alongside the people who use and trust them.

A New Marketing Leadership Role

The creation of Masco's first CMO position reflects the growing importance of brand, consumer insight and digital capabilities within the company's broader commercial strategy.

Brad brings marketing leadership experience to the newly established role and will work with Masco's leadership team to strengthen the company's approach to brand building and customer engagement.

He credited Jon Nudi for the opportunity and expressed his enthusiasm about working with the team and Masco's portfolio of brands.

Looking Ahead

With Brad leading the newly created marketing function, Masco will look to strengthen its brand strategy while developing deeper connections with consumers and advancing its commercial and digital capabilities.

The appointment marks a new chapter in Masco's marketing leadership as the company continues to evolve its approach to its portfolio of established brands.

About Masco Corporation

Masco Corporation is a global manufacturer of branded home improvement and building products. Its portfolio includes businesses across plumbing products, decorative architectural products and other solutions used in residential and commercial applications.