Parag Murudkar Takes on Head of Marketing Role at Aditya Birla Sun Life AMC

Aditya Birla Sun Life AMC has appointed Parag Murudkar as Head of Marketing, where he will lead the company's marketing, brand and public relations functions.

Parag shared the move on LinkedIn, describing it as a new chapter within the Aditya Birla Capital family following his previous experience with the group's NBFC business.

Moving Into Asset Management

In his new role, Parag will oversee marketing, brand and PR for Aditya Birla Sun Life AMC, bringing his experience from the financial services sector into the asset management business.

The move gives him an opportunity to apply his previous learnings while working across a different segment of the financial services industry, with a new set of customer, brand and market opportunities.

Building the Next Chapter

Parag's transition comes as he continues his journey within the wider Aditya Birla Capital group, moving from its NBFC business into asset management.

His focus will include strengthening the brand, supporting marketing initiatives and building greater engagement across the company's customer and stakeholder ecosystem.

The role also brings together marketing and communications responsibilities at a time when financial services brands are placing greater emphasis on trust, customer experience and differentiated positioning.

Looking Ahead

With Parag taking on the Head of Marketing role, Aditya Birla Sun Life AMC gains an experienced marketing leader familiar with the broader Aditya Birla Capital ecosystem.

For Parag, the move represents a new business, a new mandate and an opportunity to build on his experience while taking on the next phase of his career within the group.

About Aditya Birla Sun Life AMC

Aditya Birla Sun Life AMC is an asset management company serving investors across mutual funds and other investment solutions in India. The company is part of the Aditya Birla Capital group.