Francesco Milicia Named Marketing Director at Automobili Lamborghini

Automobili Lamborghini has appointed Francesco Milicia as its new Marketing Director, reinforcing the company's global leadership team as it continues to strengthen its luxury brand presence across international markets.

In his new role, Francesco will oversee Lamborghini's worldwide marketing strategy, supporting the brand's continued growth while reinforcing its identity built on innovation, design excellence, and uncompromising performance.

Leading Lamborghini's Global Marketing Strategy

As Marketing Director, Francesco will be responsible for shaping Lamborghini's global marketing vision, driving brand positioning, and supporting commercial initiatives across key international markets.

His leadership will help further elevate Lamborghini's premium brand experience while strengthening customer engagement across both established and emerging markets.

Bringing Decades of Global Automotive Experience

Francesco joins the role with extensive international automotive experience, having held senior marketing and commercial leadership positions across several premium automotive brands. His expertise spans global brand strategy, product marketing, and international market development, positioning him to contribute to Lamborghini's continued worldwide expansion.

Looking Ahead

As the luxury automotive industry continues to evolve through electrification, digital innovation, and changing customer expectations, Francesco's appointment reflects Lamborghini's commitment to building a globally recognized brand that continues to blend performance, innovation, and design leadership.

About Automobili Lamborghini

Automobili Lamborghini is an Italian manufacturer of luxury super sports cars and SUVs. Headquartered in Sant'Agata Bolognese, Italy, the company is recognized worldwide for its iconic design, engineering excellence, and commitment to innovation.